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ZipPicks Awards
Best Business Lunch Japanese in Long Beach
Best Date Night Sushi in Long Beach
Master Critic Review
Sapporo Sushi
7.7
A high-volume sushi operation on PCH that runs BOGO 50% off rolls Monday through Thursday, making it one of the stronger weeknight value plays in Long Beach. The menu leans into crowd-friendly rolls and bento boxes rather than omakase-level precision, and the Bixby Village Plaza location delivers a surprisingly immersive dining room for a strip-mall anchor. Best treated as a reliable rotation spot for casual sushi nights rather than a destination dinner.
Must-Try Dishes:
Baked Salmon Roll, Bento Box, Crispy Rice with Spicy Tuna
Scores:
Value: 8.5
Service: 7.5
Consistency: 7.5
Food Quality: 7.8
Atmosphere: 7.5
Cultural Relevance: 7
What makes it special: High-volume Japanese spot on PCH with 2,000+ reviews, all-day BOGO 50% off rolls Monday through Thursday, and a dining room that regulars say feels like stepping into Japan.
Who should go: Date-night couples, happy hour regulars, and solo diners on PCH
When to visit: Monday through Thursday for all-day BOGO roll deals
What to order: Start with the Crispy Rice with Spicy Tuna, split two or three rolls to maximize the BOGO deal, and add a Bento Box if you want a full spread with tempura.
Insider tip: The BOGO 50% off rolls runs all day Monday through Thursday—not just at happy hour—so a late lunch nets the same deal without the crowd.
Logistics & Planning
Parking: Free shared plaza lot (Bixby Village Plaza) with Target and other stores—plenty of spots on weeknights, but the lot gets tight during weekend dinner rush. Overflow parking available near the Target end of the lot.
Noise level: Moderate—comfortable for conversation, typical bustling sushi bar energy without being overwhelming
Dietary Options
Vegetarian options: Veggie Roll, Avocado Roll, and Agedashi Tofu are available; options are limited compared to the full menu
Vegan options: Listed as offering vegan options; Veggie Roll and Avocado Roll are available
Good to Know
Is this good for a first date? Yes, but it's more casual than romantic. The decor is nicely done and the moderate noise level allows for easy conversation, making it a solid pick for a relaxed first date. The fresh, well-presented sushi gives you something to bond over, and the $$ - $$$ price range strikes a good balance — not too casual, not too extravagant. That said, this isn't a dimly-lit intimate spot; it's a neighborhood sushi restaurant with a welcoming vibe. Best for a low-pressure first date where good food matters more than candlelit ambiance.
Can I get a table without a reservation? Yes — walk-ins are always welcome. For weeknight dinners, you should have no trouble getting seated without a reservation. On Friday and Saturday evenings, calling ahead at (562) 597-6778 to check wait times is smart, especially since the restaurant is well-reviewed with a loyal following. The restaurant accepts reservations if you want to guarantee your table, but it's not the kind of place that books out weeks in advance.
Is it kid-friendly? Yes — there's a dedicated kids menu and the casual, moderate-noise atmosphere means families won't feel out of place. The menu variety (specialty rolls, poke bowls, no-rice options) gives picky eaters alternatives. High chair availability is not confirmed online — call ahead if you need one. Best for families with kids who are comfortable with a sit-down meal. Arriving before 7pm on weekends is recommended for a less crowded experience.
Is it good for groups? Yes — the restaurant is noted as good for groups, with enough menu variety that everyone can find something they like. The moderate noise level keeps conversation manageable. For groups of 6+, calling ahead to reserve is recommended so they can arrange seating. Private dining room availability is not confirmed — contact the restaurant directly at (562) 597-6778 if your party needs a private space.
Is there outdoor seating? Yes — both indoor and outdoor seating are available, with free parking on-site. The outdoor area is suitable for dining in Long Beach's mild weather. Specific details on whether the patio is covered or heated are not confirmed online — call ahead if weather protection matters for your visit.
Best For
Better for: Consistent, well-priced sushi in a casual strip-mall setting—great for a reliable weeknight dinner or happy hour with friends, not a special-occasion splurge spot
Skip if: You want an intimate fine-dining atmosphere or extensive plant-based options
Hours
Monday11:30am - 10pm
Tuesday11:30am - 10pm
Wednesday11:30am - 10pm
Thursday11:30am - 10pm
Friday11:30am - 11pm
Saturday11:30am - 10pm
Sunday11:30am - 10pm